Jul 21, 2019
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Success Story: February Member Spotlight: Christie
Our member of the month this February is Christie from TITLE Boxing Club Littleton, MA! She has proved her strength by… Read More
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OP’s TITLE Boxing Club Signs ‘Milestone’ Franchise Deal
Overland Park-based Title Boxing Club signed its largest franchise deal to date, which will bring 25 clubs to Mexico City.
Mexico natives and brothers Jack and Alan Sandoval, who signed the record deal, already own locations in Miami and five clubs in Mexico City. They plan to open five more clubs in Mexico City this year and then five clubs each year until they reach 25 clubs.
“Ultimately, we want a Title Boxing Club close to everyone in Mexico,” Jack Sandoval said in a release.
The brothers are tapping a hot market. Mexico’s fitness and health industry creates more than $1.8 billion in annual revenue, according to the release.
Title Boxing Club, which started franchising in 2009, has grown to more than 190 clubs that offer fitness classes in boxing and kickboxing. It also has 150 clubs in development.
In the release, Title Boxing Club President Susan Boresow called the latest deal a “milestone agreement” and pointed out how Mexico has produced boxing legends such as Julio César Chávez and Canelo Alvarez. The boutique fitness studio hopes to produce a few champions of its own, she said.
Earlier this year, the boutique fitness studio introduced a new avenue to work out with the brand via a fitness app that gives subscribers access to full-body workouts and Title Boxing Club trainers. The app features 10- to 45-minute workout sessions for a variety of skill levels and gives users flexibility in tailoring the workouts. The Overland Park company also embarked on a national tour this year to ramp up brand awareness and target untapped customers.
Title Boxing Club ranks No. 95 on the Kansas City Business Journal’s Top Private Companies List, with $71 million in 2018 revenue.