What is Your Brand DNA?
At our 2016 National Convention in Nashville this past week, we unveiled the vision, mission, brand position and DNA of our company. The mission of our brand is to make it the best hour of someone’s day and through our brand platform we invite you to our club, to give it your all, and feel better! Moment by moment our lives unfold so quickly and when you focus on yourself for just one hour a day, we promise to make it your best.
In order to deliver the best hour of your day, we also promise to commit to upholding our brand standards. For us, it’s through our brand DNA. Our brand DNA is like a fingerprint you leave behind…where anyone who looked at the fingerprint could identify who you are and what you’re made of.
“If we were to challenge you to define your own life DNA by the end of the year what would it include? Do you possess courage, grace, love, joy or strength? What are the words you would use to describe your personal brand?”
At TITLE Boxing Club, we believe that our brand DNA will further help you unlock yours!
First, we are authentic. Some people call us genuine, that we’re true, high quality and trustworthy. At the end of the day we are the original, the oldest sport in the world. Our trainers, our staff and the classes we provide are authentic to the sport of boxing.
Second, we’re connected. Drawing from our community around us, our TITLE Family, and from the actual workout itself, you are connected with the bag and focused. Our franchisees are committed to improving your life every day. What’s best is we know our members feel the community inside the walls because we of the relationships formed through our TITLE Family.
Third, we are energetic. Spend one minute with a TITLE trainer and there is no doubt in your mind the amount of energy that flows through this brand. You can feel the energy, adrenaline, endorphins and rhythm each and every time you step into a club. We are high-energy club. Our workout and our people are like nothing else you’ll experience in the fitness world. We invoke healthy endorphins through our movement, flow and my goodness—the adrenaline rush you receive in class.
Fourth, our people have heart. The franchisees are engaged with charities, the community, and are the most compassionate group of men and women. Every owner, trainer and staff member is here to connect with you through the workout and stand alongside you in your life’s journey. Plus, extra bonus—we’re also literally good for the heart.
Fifth: Brave! Bravery comes in all forms—emotional, physical or mental bravery. When you have to call upon yourself to rise up and press forward there is a certain amount of fear attached to that. At TITLE, we create moments of braveness, self-confidence and strength. Truly, our goal is to help reawaken the fighting spirit in you.
“Truly, our goal is to help reawaken the fighting spirit in you.”
Sixth – we are Fun! You hear it from our members and franchisees and you feel it in the clubs. We engage the senses with our unexpected, cool, electrifying and upbeat brand. One of my favorite things is seeing a first-time guest draw on their bravery to try a class and they leave feeling surprised that they had so much fun. It’s the shock and awe feeling—they are shocked they completed it and in awe that it was so much fun.
Lastly, we are transforming. Mind, body, physical, emotional—this is a life-impacting experience. When you commit to showing up for yourself you also learn how to bring out the fight in you. The truth is, we all face battles that people know nothing about and we take great pride in helping you unlock your personal power through our incredible workouts.
So, what defines your brand? What are the words you would use to define your life story? And, how can we help you unlock your inner fight so you can rise up to new challenges, new perspectives and new opportunities?
We know there are a million fights you encounter in your day-to-day life and we believe we can help change that. For just one hour, you can beat up a bag, relieve stress and feel truly alive. We’re here for you. Because we know that sometimes, at the end of the day, you just need someone in your corner!
In health,
Brooke Budke
Sr. Director of Marketing